Ladyboss Lifestyle vs. Lotus Midwest

FARGO, North Dakota – Lotus Midwest, formally known as Ladyboss Midwest, is the evolution of the brand which focuses on uplifting, connecting, and advancing women in business across the Midwest all while strengthening the presence and power of junior- to senior-level leaders.
With the rebrand, Lotus Midwest will focus heavily on offering opportunities for education, networking, and support for women with business at its core. The Ladyboss Lifestyle community heavily favors more lifestyle content and because of that, the brand will be focused on topics that are relevant to women in today’s environment. This can range from legal and financial advice to shopping recommendations to recipes to political topics.
The rebrand comes from many hours of strategic discussion from the Ladyboss and Lotus teams. “The trick is taking the good equity you’ve already built up and growing that. In the case of Ladyboss, the audience has dictated the content and direction for the Ladyboss brand. We decided to embrace this in a way that is authentic to the Ladyboss audience. That left a gap for us regarding the business focus which led us to create Lotus Midwest,” said Flint Group president and Lotus Midwest lead, Jodi Duncan.
With the business-first approach, Lotus caters to executive-level women in business and female business owners. Although the brand will focus heavily on women in business, it is not exclusive to women. The brand will focus on helping all businesses with strong female leadership to grow and expand. Aside from having a strong social media presence, Lotus Midwest will offer opportunities for face-to-face mentorship and connection while providing a judgement-free space where women can ask questions and get support. It will also create networking opportunities, host events both in-person and online, and conduct research to better understand and address the challenges faced by working women in the Midwest.